Isitwherestrategymeetsthe keyboard.
I'm an independent software and AI consultant who spends as much time in production codebases as in boardrooms. For fifteen years I've led complex, large-scale enterprise transformation; today I bring that discipline to custom software and AI, helping organisations move past experiments and into systems that earn their keep.
The thing that sets the work apart is simple: I don't just advise on what to build, I build it. Strategy, architecture, and hands-on delivery from one person who's accountable for the outcome, not a chain of handoffs.
Principles that shape the work.
Production over PowerPoint
A recommendation isn't real until it runs. I optimise for systems that ship, not artefacts that impress.
Honest about trade-offs
No silver bullets. Clear reasoning about cost, risk and effort so you can make the call with eyes open.
Built to be owned
I leave teams more capable than I found them — documented, enabled, and confident without me.
Pace with rigour
Tight increments, clear exit criteria, fast feedback. Speed and quality are not a trade-off.
The stack I build with.
Opinionated, modern, and chosen to ship — not to pad a slide.
From first call to fully embedded.
Diagnose
Understand the business, the estate, and the real constraints before a line of strategy is written.
Design
Architecture and roadmap that are honest about trade-offs and built to reach production.
Build
Hands-on delivery in tight increments with clear exit criteria at every step.
Ship
Production hardening, observability, and a system that runs without me in the room.
Embed
Documentation, handover and enablement so your team owns it with confidence.